As a new consumer brand, you probably relied on Facebook and Instagram for your initial phase of organic growth. You might even have celebrated when traffic to your website soared with your first advertising campaign. Those days are over. Mass Read more…
We lost a giant in American retail this week when Ira Neimark died. The man championed American designers as household names and opened up the world’s largest market to hitherto unfamiliar European brands like Fendi. He also gave generously of Read more…
Like most emerging brands, I imagine you struggle to compete on price with established brands. If you distribute through wholesale, this problem is compounded by your retailer’s markup needs. Significant cost savings might be staring you in the face. To Read more…
The New York Times’s recent article on the Realreal’s brought home the fact that today’s consumer cares less about owning things than previous generations – and new retailers like you are ready to capitalize on that. As an emerging brand, Read more…
Like many retailers, you probably committed the magic ratio of 2.5 to memory. That is the classic markup retailers typically use to determine their initial ticket retail. Companies will often go to extraordinary lengths to ensure that their products meet Read more…