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Reflections

Marketing Strategy & Business Development

you take clients by the hand and lead them into the store.

At Bergdorf Goodman, I noticed that the Marc Jacobs boutique had done something quite interesting. Right by the escalator on the 2nd floor, they had a sales representative who greeted shoppers and urged them to visit the boutique on the 3rd floor. I Read more…

By Wei Ng, 12 yearsDecember 9, 2012 ago
Marketing Strategy & Business Development

you go hi-tech in stores

A while ago, Barney’s – the fashion forward New York City retailer – launched a series of new technological features in their store to great fanfare. The store would now have iPads for shoppers to use and interactive displays in Read more…

By Wei Ng, 12 yearsNovember 26, 2012 ago
Retail Operations & Management

you resume business as usual

Despite Hurricane Sandy, a trip down Madison Avenue on the Upper East Side revealed that the holiday season had begun. It appeared that most of high-end retail stores had resumed business as usual. However, for many of the people who Read more…

By Wei Ng, 13 yearsNovember 4, 2012 ago
Product Development & Merchandising

you take an active interest in the Garment Center

This is an article I wrote a while back for Save the Garment Center. Re-reading it, I am struck by how recent events have strengthened my conviction that the Garment Center is vital to the pre-eminence of New York City Read more…

By Wei Ng, 13 yearsOctober 26, 2012 ago
Marketing Strategy & Business Development

your sales staff engages the customer.

At Bergdorf Goodman recently, I witnessed the following conversation: Sales Rep: “Can I help you?” Customer, holding a white shirt up: “Do you have this in black?” Sales Rep: “No, we only ordered it in white.” Customer: “So could you Read more…

By Wei Ng, 13 yearsOctober 23, 2012 ago

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