As a new consumer brand, you probably relied on Facebook and Instagram for your initial phase of organic growth. You might even have celebrated when traffic to your website soared with your first advertising campaign. Those days are over. Mass advertising is a big boy’s game and it comes as Read more…
We lost a giant in American retail this week when Ira Neimark died. The man championed American designers as household names and opened up the world’s largest market to hitherto unfamiliar European brands like Fendi. He also gave generously of his knowledge to future generations. With his book “Crossing Fifth Read more…
The New York Times’s recent article on the Realreal’s brought home the fact that today’s consumer cares less about owning things than previous generations – and new retailers like you are ready to capitalize on that. As an emerging brand, how can you adapt to changing consumer behaviors amid the Goliaths of Read more…
Like many retailers, you probably committed the magic ratio of 2.5 to memory. That is the classic markup retailers typically use to determine their initial ticket retail. Companies will often go to extraordinary lengths to ensure that their products meet that magic ratio. And yet, all too often, your final Read more…
Have you noticed that running a business can be tedious? I am, of course, speaking to the creatives among us who spend more time balancing their books, running their websites and corresponding with vendors than they do actually making creative product. Managing your business requires a consistent approach to operations, Read more…