This is the Wei

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Marketing Strategy & Business Development

Marketing Strategy & Business Development

This is the Wei: you know that you mean business

Do you desire to put your mark on our industry and to create something of your own? I see that a lot and applaud that drive. Yet, how do you know if you are ready to take the plunge? In working with designers and artisans, I begin by inquiring about Read more…

By admin, 7 yearsJune 26, 2018 ago
Marketing Strategy & Business Development

This is the Wei: wholesale works for you as a startup

You would like and be inspired by her, the 20-something founder of a women’s wear brand over whom everyone is going gaga. Yet, her concerns were more prosaic in our recent chat: wholesale opportunities are scarce as retailers play safe in a challenging environment – and that wholesale demands might overwhelm her Read more…

By admin, 7 yearsMay 25, 2018 ago
Marketing Strategy & Business Development

This is the Wei: you speak for your product.

Macy’s recent purchase of Rachel Shechtman’s concept store, Story, has led to speculation regarding the retail behemoth’s intent. What could a national department store chain renowned for its sheer size see in a single concept store that “has the point of view of a magazine, changes like a gallery and Read more…

By Wei Ng, 7 yearsMay 8, 2018 ago
Marketing Strategy & Business Development

This is the Wei: Goliath takes on David

The past decade has been a steady drumbeat of retail’s imminent demise as brick-and-mortar Goliaths were outwitted and outpaced by such digitally-native upstarts like Bonobos and Everlane. Capitalizing on e-commerce’s growing piece of the retail pie, superior digital marketing and compelling prices through the elimination of the middle-man, the Davids Read more…

By Wei Ng, 7 yearsApril 19, 2018 ago
Marketing Strategy & Business Development

This is the Wei: you do well by doing good.

January marks one of the year’s hardest challenges for retailers as they seek to liquidate old inventory to make room for Spring-related goods. Excessive discounting risks diminishing a retailer’s brand appeal. Poor inventory forecasting in the Fall can result in severe losses in January, resulting in significant gross margin loss. Read more…

By Wei Ng, 7 yearsJanuary 19, 2018 ago

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