This is the Wei

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Marketing Strategy & Business Development

Marketing Strategy & Business Development

This is the Wei: you invest in talent.

The past couple of months have been promising to young designers and apparel production in the American fashion capital. Andrew Rosen, chief executive of Theory, and the New York City Economic Development Corporation launched the Fashion Manufacturing Initiative, aimed at incubating and supporting apparel manufacturers in New York City. Elie Read more…

By Wei Ng, 12 yearsOctober 21, 2013 ago
Marketing Strategy & Business Development

This is the Wei: you start at Saks.

The conversation around the Hudson’s Bay Company’s – owner of Lord & Taylor in the United States – acquisition of Saks Fifth Avenue has focused on the real estate value that Saks represents and the opportunity for the Hudson’s Bay Company to move into the fine apparel and specialty retail Read more…

By Wei Ng, 12 yearsAugust 11, 2013 ago
Marketing Strategy & Business Development

This is the Wei: you run a sale.

In his book “Crossing Fifth Avenue to Bergdorf Goodman”, the former CEO of the luxury specialty store wrote that there was always a “magic price” where the merchandise sold and the customer was happy and that a merchant’s job was to find that price. A week ago, when Bergdorf Goodman Read more…

By Wei Ng, 12 yearsJuly 27, 2013 ago
Marketing Strategy & Business Development

you take clients by the hand and lead them into the store.

At Bergdorf Goodman, I noticed that the Marc Jacobs boutique had done something quite interesting. Right by the escalator on the 2nd floor, they had a sales representative who greeted shoppers and urged them to visit the boutique on the 3rd floor. I thought it was really thoughtful because people are often more responsive Read more…

By Wei Ng, 12 yearsDecember 9, 2012 ago
Marketing Strategy & Business Development

you go hi-tech in stores

A while ago, Barney’s – the fashion forward New York City retailer – launched a series of new technological features in their store to great fanfare. The store would now have iPads for shoppers to use and interactive displays in their café that was supposed to enhance the shopping experience. Read more…

By Wei Ng, 13 yearsNovember 26, 2012 ago

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