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Bergdorf Goodman

Marketing Strategy & Business Development

By the Wei: Ira Neimark

We lost a giant in American retail this week when Ira Neimark died. The man championed American designers as household names and opened up the world’s largest market to hitherto unfamiliar European brands like Fendi. He also gave generously of his knowledge to future generations. With his book “Crossing Fifth Read more…

By Wei Ng, 6 yearsApril 29, 2019 ago
Marketing Strategy & Business Development

This is the Wei: you lend design start-ups a hand.

I recently attended the Luxury Education Foundation’s Luxury Round Table – a series of conversations where luxury professionals speak to students from Columbia Business School and Parsons the School of Design. The panelists were owners and chief executives of luxury start-ups in New York City and the discussion’s topic was Read more…

By Wei Ng, 12 yearsNovember 3, 2013 ago
Marketing Strategy & Business Development

This is the Wei: you run a sale.

In his book “Crossing Fifth Avenue to Bergdorf Goodman”, the former CEO of the luxury specialty store wrote that there was always a “magic price” where the merchandise sold and the customer was happy and that a merchant’s job was to find that price. A week ago, when Bergdorf Goodman Read more…

By Wei Ng, 12 yearsJuly 27, 2013 ago
Marketing Strategy & Business Development

you take clients by the hand and lead them into the store.

At Bergdorf Goodman, I noticed that the Marc Jacobs boutique had done something quite interesting. Right by the escalator on the 2nd floor, they had a sales representative who greeted shoppers and urged them to visit the boutique on the 3rd floor. I thought it was really thoughtful because people are often more responsive Read more…

By Wei Ng, 12 yearsDecember 9, 2012 ago
Marketing Strategy & Business Development

your sales staff engages the customer.

At Bergdorf Goodman recently, I witnessed the following conversation: Sales Rep: “Can I help you?” Customer, holding a white shirt up: “Do you have this in black?” Sales Rep: “No, we only ordered it in white.” Customer: “So could you order it in black if I wanted it?” Sales Rep: Read more…

By Wei Ng, 13 yearsOctober 23, 2012 ago
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