As a new consumer brand, you probably relied on Facebook and Instagram for your initial phase of organic growth. You might even have celebrated when traffic to your website soared with your first advertising campaign. Those days are over. Mass advertising is a big boy’s game and it comes as Read more…
The New York Times’s recent article on the Realreal’s brought home the fact that today’s consumer cares less about owning things than previous generations – and new retailers like you are ready to capitalize on that. As an emerging brand, how can you adapt to changing consumer behaviors amid the Goliaths of Read more…
Do you desire to put your mark on our industry and to create something of your own? I see that a lot and applaud that drive. Yet, how do you know if you are ready to take the plunge? In working with designers and artisans, I begin by inquiring about Read more…