This is the Wei

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Marketing Strategy & Business Development

This is the Wei: you use Instagram as your storefront

As a new consumer brand, you probably relied on Facebook and Instagram for your initial phase of organic growth. You might even have celebrated when traffic to your website soared with your first advertising campaign. Those days are over. Mass advertising is a big boy’s game and it comes as Read more…

By Wei Ng, 6 yearsJune 18, 2019 ago
Marketing Strategy & Business Development

This is the Wei: Goliath takes on David

The past decade has been a steady drumbeat of retail’s imminent demise as brick-and-mortar Goliaths were outwitted and outpaced by such digitally-native upstarts like Bonobos and Everlane. Capitalizing on e-commerce’s growing piece of the retail pie, superior digital marketing and compelling prices through the elimination of the middle-man, the Davids Read more…

By Wei Ng, 7 yearsApril 19, 2018 ago
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