This is the Wei

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luxury retail

Marketing Strategy & Business Development

This is the Wei: you use Instagram as your storefront

As a new consumer brand, you probably relied on Facebook and Instagram for your initial phase of organic growth. You might even have celebrated when traffic to your website soared with your first advertising campaign. Those days are over. Mass advertising is a big boy’s game and it comes as Read more…

By Wei Ng, 6 yearsJune 18, 2019 ago
Marketing Strategy & Business Development

By the Wei: Ira Neimark

We lost a giant in American retail this week when Ira Neimark died. The man championed American designers as household names and opened up the world’s largest market to hitherto unfamiliar European brands like Fendi. He also gave generously of his knowledge to future generations. With his book “Crossing Fifth Read more…

By Wei Ng, 6 yearsApril 29, 2019 ago
Retail Operations & Management

This is the Wei: you use those mannequins.

Bloomingdale’s, the storied retailer, knew what it was doing in 1898 when it installed the first escalators in a department store. The new technology became a source of curiosity, attracting customers, and also opening up much needed space on multiple floors for merchandise to be displayed. Technology has since been the retailer’s Read more…

By Wei Ng, 11 yearsMay 11, 2014 ago
Marketing Strategy & Business Development

This is the Wei: you lend design start-ups a hand.

I recently attended the Luxury Education Foundation’s Luxury Round Table – a series of conversations where luxury professionals speak to students from Columbia Business School and Parsons the School of Design. The panelists were owners and chief executives of luxury start-ups in New York City and the discussion’s topic was Read more…

By Wei Ng, 12 yearsNovember 3, 2013 ago
Marketing Strategy & Business Development

This is the Wei: you start at Saks.

The conversation around the Hudson’s Bay Company’s – owner of Lord & Taylor in the United States – acquisition of Saks Fifth Avenue has focused on the real estate value that Saks represents and the opportunity for the Hudson’s Bay Company to move into the fine apparel and specialty retail Read more…

By Wei Ng, 12 yearsAugust 11, 2013 ago

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