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Macy’s

Marketing Strategy & Business Development

This is the Wei: Goliath takes on David

The past decade has been a steady drumbeat of retail’s imminent demise as brick-and-mortar Goliaths were outwitted and outpaced by such digitally-native upstarts like Bonobos and Everlane. Capitalizing on e-commerce’s growing piece of the retail pie, superior digital marketing and compelling prices through the elimination of the middle-man, the Davids Read more…

By Wei Ng, 7 yearsApril 19, 2018 ago
Marketing Strategy & Business Development

This is the Wei: you create a Goldilocks retailer

The lacklustre holiday season did not stop Macy’s, America’s largest department store chain, as it continues to grow. Macy’s scale and geographical presence allows it to build a successful e-commerce business while reducing inventory and payroll costs. On the other hand, the specialty retailer Neiman Marcus corners the luxury multi-brand Read more…

By Wei Ng, 11 yearsJanuary 22, 2014 ago
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