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Marketing Strategy & Business Development

This is the Wei: you adapt

The New York Times’s recent article on the Realreal’s brought home the fact that today’s consumer cares less about owning things than previous generations – and new retailers like you are ready to capitalize on that. As an emerging brand, how can you adapt to changing consumer behaviors amid the Goliaths of Read more…

By admin, 6 yearsJanuary 24, 2019 ago
Marketing Strategy & Business Development

This is the Wei: wholesale works for you as a startup

You would like and be inspired by her, the 20-something founder of a women’s wear brand over whom everyone is going gaga. Yet, her concerns were more prosaic in our recent chat: wholesale opportunities are scarce as retailers play safe in a challenging environment – and that wholesale demands might overwhelm her Read more…

By admin, 7 yearsMay 25, 2018 ago
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