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retail strategy

Marketing Strategy & Business Development

This is the Wei: you liberate your buyer.

Retailers are now getting ready for the transition to spring and the clearance racks are full of last season’s goods. A surfeit of goods marked for clearance even after repeated price reductions during the season is a sign of mismatch between supply and consumer want. In the apparel industry, one Read more…

By Wei Ng, 11 yearsFebruary 5, 2014 ago
Marketing Strategy & Business Development

This is the Wei: you create a Goldilocks retailer

The lacklustre holiday season did not stop Macy’s, America’s largest department store chain, as it continues to grow. Macy’s scale and geographical presence allows it to build a successful e-commerce business while reducing inventory and payroll costs. On the other hand, the specialty retailer Neiman Marcus corners the luxury multi-brand Read more…

By Wei Ng, 11 yearsJanuary 22, 2014 ago
Marketing Strategy & Business Development

This is the Wei: you lend design start-ups a hand.

I recently attended the Luxury Education Foundation’s Luxury Round Table – a series of conversations where luxury professionals speak to students from Columbia Business School and Parsons the School of Design. The panelists were owners and chief executives of luxury start-ups in New York City and the discussion’s topic was Read more…

By Wei Ng, 12 yearsNovember 3, 2013 ago
Marketing Strategy & Business Development

This is the Wei: you invest in talent.

The past couple of months have been promising to young designers and apparel production in the American fashion capital. Andrew Rosen, chief executive of Theory, and the New York City Economic Development Corporation launched the Fashion Manufacturing Initiative, aimed at incubating and supporting apparel manufacturers in New York City. Elie Read more…

By Wei Ng, 12 yearsOctober 21, 2013 ago

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