This is the Wei

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Marketing Strategy & Business Development

This is the Wei: you create a Goldilocks retailer

The lacklustre holiday season did not stop Macy’s, America’s largest department store chain, as it continues to grow. Macy’s scale and geographical presence allows it to build a successful e-commerce business while reducing inventory and payroll costs. On the other hand, the specialty retailer Neiman Marcus corners the luxury multi-brand Read more…

By Wei Ng, 11 yearsJanuary 22, 2014 ago
Product Development & Merchandising

This is the Wei: private labels set you apart as a retailer.

My previous post on the Saks Fifth Avenue flagship store highlighted the importance of private label collections to a specialty retailer. Private label collections enable retailers to have greater flexibility with their merchandising strategy, more control over the quality of their products and give retailers a greater margin on purchases. Read more…

By Wei Ng, 12 yearsSeptember 3, 2013 ago
Marketing Strategy & Business Development

your sales staff engages the customer.

At Bergdorf Goodman recently, I witnessed the following conversation: Sales Rep: “Can I help you?” Customer, holding a white shirt up: “Do you have this in black?” Sales Rep: “No, we only ordered it in white.” Customer: “So could you order it in black if I wanted it?” Sales Rep: Read more…

By Wei Ng, 13 yearsOctober 23, 2012 ago

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