Like most emerging brands, I imagine you struggle to compete on price with established brands. If you distribute through wholesale, this problem is compounded by your retailer’s markup needs. Significant cost savings might be staring you in the face. To begin with, have you considered sourcing your fabrics and trims Read more…
The New York Times’s recent article on the Realreal’s brought home the fact that today’s consumer cares less about owning things than previous generations – and new retailers like you are ready to capitalize on that. As an emerging brand, how can you adapt to changing consumer behaviors amid the Goliaths of Read more…
Do you desire to put your mark on our industry and to create something of your own? I see that a lot and applaud that drive. Yet, how do you know if you are ready to take the plunge? In working with designers and artisans, I begin by inquiring about Read more…
You would like and be inspired by her, the 20-something founder of a women’s wear brand over whom everyone is going gaga. Yet, her concerns were more prosaic in our recent chat: wholesale opportunities are scarce as retailers play safe in a challenging environment – and that wholesale demands might overwhelm her Read more…