As a new consumer brand, you probably relied on Facebook and Instagram for your initial phase of organic growth. You might even have celebrated when traffic to your website soared with your first advertising campaign. Those days are over. Mass advertising is a big boy’s game and it comes as Read more…
In his book “Crossing Fifth Avenue to Bergdorf Goodman”, the former CEO of the luxury specialty store wrote that there was always a “magic price” where the merchandise sold and the customer was happy and that a merchant’s job was to find that price. A week ago, when Bergdorf Goodman Read more…
A recent article in the Atlantic raised alarm bells on the demise of retail jobs, observing that “retail employment is following a familiar path, one already beaten by farmers and factory workers”. However, pronouncing the death of the traditional retail job is not necessarily the same as pronouncing the death Read more…
A while ago, Barney’s – the fashion forward New York City retailer – launched a series of new technological features in their store to great fanfare. The store would now have iPads for shoppers to use and interactive displays in their café that was supposed to enhance the shopping experience. Read more…